"Our campaign was fantastic!"
How Brownhills used our show package to reach over 200,000 potential customers and drive engagement.
Driving engagement through a video-led show campaign
Campaign performance:
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Video views
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New email subscribers
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Leads
From show presence to real engagement.
How Brownhills used our show package at the NEC Caravan, Camping and Motorhome Show to drive reach and engagement.
The challenge
Standing out at the NEC Caravan, Camping and Motorhome Show and capturing attention beyond the stand.
The solution
A show package combining an interactive scavenger hunt on their stand with multiple short-form videos, promoted across social and email channels.
The approach
Creating engaging content and promoting it before, during and after the show to maximise reach and interaction.
The result
Over 150,000 video views, hundreds of new email addresses from the event, and strong engagement across Brownhills’ channels.
Driving engagement beyond the stand
We used an interactive approach on the Brownhills stand, with QR codes hidden throughout to encourage visitors to explore and take part in a competition.
This increased time spent on the stand while also capturing valuable email data for follow-up marketing.
Alongside this, multiple short-form videos featuring Brownhills’ models were created and shared across social channels, generating strong engagement and driving traffic back to their listings.
More interaction, more engagement, and more opportunities to connect with buyers.
Driving results through a multi-channel approach
Interactive scavenger hunt
QR codes placed around the Brownhills stand encouraged visitors to explore, increasing engagement and time spent on stand.
Email to an engaged audience
The campaign was promoted to a large, highly engaged email database to drive awareness and participation.
Video production
Filming and editing of multiple short-form videos designed to capture attention and reflect Brownhills’ brand.
Social promotion
Videos were posted across social channels with a combined audience of 45,000+, driving views and engagement.
Turning a show presence into measurable engagement and reach.
Why the campaign worked
Trusted third-party platform
Partnering with Caravans For Sale added an independent, trusted voice, helping the campaign reach buyers beyond Brownhills’ own audience.
High-intent audience
Multi-channel reach
Engaging content
Amplifying existing marketing
Michelle Rownland, Marketing Manager | Brownhills Motorhomes
"Working with Caravans For Sale on our show campaign was fantastic! The process was straightforward and professional, and the final result felt true to our message."
"The campaign videos has now reached over 100,000 views and driven strong engagement across our channels.”
Get in touch.
Turn your next show into real results, just like Brownhills Motorhomes. Get in touch today.