Our Head of Analytics, Neil, has dug into Q3 browsing data from CaravansForSale.co.uk, and the results reveal what UK buyers have really been searching for over summer 2025.
Across caravans, motorhomes, campers, and statics, one trend stands out: buyers aren’t just looking for single models – they’re exploring full ranges to compare layouts, features, and price points before committing.
This insight shows a market that’s active, curious, and ready to buy, giving dealers a clear opportunity to get in front of high-intent users right now.
Interest in the Bailey Unicorn Seville has been strong throughout Q3. As part of the Bailey Unicorn range, searches show buyers are drawn to its premium finish, family-friendly design, and trusted build quality, even if they’re still deciding on a specific layout.
The Swift Basecamp range continues to attract attention from younger, adventure-focused buyers who want something lightweight and flexible. It’s clear that compact, go-anywhere tourers are a growing priority for new entrants to the market.
Searches for automatic motorhomes are climbing steadily, reflecting a growing audience prioritising ease of driving and comfort. These aren’t tied to a single brand, buyers are exploring the feature itself, showing intent across multiple makes and price bands.
Compact, clever, and popular with couples, the Elddis Autoquest 115 remains a consistent performer in search. Additionally, the Elddis Majestic 115, is available on-site, based on the same layout.
The Devon Firefly continues to appeal to buyers looking for British-built conversions that blend charm with practicality. Browsers are often comparing pre-owned and newer builds, showing strong interest in handcrafted camper ranges.
VW remains a powerhouse brand in the camper market. Buyers are browsing everything from classic restorations to modern T6 conversions, proving that brand heritage and lifestyle appeal still drive strong interest.
The Willerby Winchester stands out as a premium choice in the Willerby range. With residential-style interiors and high-end finish, this range continues to attract long-term buyers investing in quality and comfort.
BK Bluebird remains one of the most consistently searched static ranges. Its affordable quality and reliability appeal to new buyers and those seeking value-led options on established parks.
What This Means for Dealers
Across every category, the takeaway is clear: buyers are browsing with intent. They’re comparing, researching, and shortlisting, and your listings are their next stop.
Dealers who use data to guide pricing and visibility will gain the biggest advantage heading into Q4.
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