The #1 Content Strategy Caravan Dealers Are Still Ignoring

Most caravan and motorhome dealers invest heavily in stock listings, social media, and paid ads. But there’s one strategy that consistently gets overlooked:

Local content.

When we recently audited 30 dealer websites, we found:

 

• • Half didn’t have a blog at all

• • Only three had any kind of local content strategy

That’s a major missed opportunity, especially when buyers are already searching for information you could easily be providing.

What Buyers Are Really Searching For

Buyers today don’t just search for “motorhomes for sale.” That happens at the very end of their journey.

Weeks or even months before they’re ready to buy, they’re searching for:

 

• • Best touring routes in Cornwall

• • Where to store a caravan in North London

• • Family-friendly campsites near Bristol

• • How to drive a motorhome in the city

If your website isn’t answering those questions, they’ll end up on someone else’s.

What Is Local Content?

Local content is anything you publish that speaks directly to buyers in your area. It could be a blog post, a video, or a guide that:

 

• • Answers a location-specific question

• • Offers useful advice for people near you

• • Helps buyers plan, feel confident, or understand their options

Some examples include:

 

• • Local buying guides (like “Where to Buy a Used Caravan in Yorkshire”)

• • Touring and trip suggestions

• • Storage or servicing advice

• • Real customer stories from your region

• • Local FAQs buyers are too shy to ask

Even a short post can build trust and drive traffic over time.

Why Local Content Works

Local content helps you:

 

• • Show up in more Google searches

• • Attract buyers who are still early in their decision-making

• • Build trust by being helpful, not just sales-focused

• • Get long-term results without increasing ad spend

Unlike ads, local content keeps working after it’s published. It builds momentum and authority over time, helping you get found by the right people at the right stage in their journey.

Not Sure What to Post? Start Here

Here are five local content ideas to start with:

 

1. 1. Local Buying Guides
      Help people understand their options and feel confident choosing you.

1. 1. Touring and Trip Posts
      Share routes, campsite picks, or seasonal travel ideas.

1. 1. Storage or Servicing Tips
      Offer practical help specific to your location.

1. 1. Customer Stories
      Show what it’s like to buy from you by sharing real customer journeys.

1. 1. Local FAQs
      Answer questions people are searching, even if they don’t ask them out loud.

You don’t need to post every week. Even once a month can set you apart from other dealers.

Watch the Video

Want to see this explained in under three minutes?
We’ll walk through how it works and what to post, with real examples.

Watch now: The #1 Content Strategy Caravan Dealers Are Still Ignoring

Want Help Getting Started?

If you’d like support creating local content, or want to reach more engaged leisure buyers, check out our marketing solutions at:

business.caravansforsale.co.uk/advertising-solutions/

We’ll help you show up earlier, build trust faster, and connect with buyers who are already searching for what you offer.